Microsoft Customer Engagement Methodology (MCEM) for Partners connects Microsoft sales, support, industry solutions delivery, and partners to bring more value to the customer by placing them at the heart of every deal. By employing this methodology, one can co-innovate and co-develop with Microsoft customers, understanding their unique needs and desired outcomes. Over the course of this series of concise video vignettes, we'll walk you through the five stages of MCEM and explore how this methodology can benefit you and provide you with the framework to co-sell with Microsoft more effectively. With these videos, our goal is to demonstrate how Microsoft is engaging with customers, so that you and Microsoft can develop a shared language and drive increased value for customers.